5 reasons to make a MOOv

Agencies can’t be all things to all clients (though too many try to be). Following are our Top Five Reasons you should hire us over anyone else. If you read these and get a good vibe, we should talk! (303.209.0382 x701).

#1. We are the best of both worlds.

While we are at the top of our digital marketing game, we are also grounded in the principles of great traditional marketing: research, strategy, brand, listening to customers, etc. We believe in a unified strategic plan, tightly integrated marketing efforts, and consistency of branding. On the digital side, we are thought leaders in social media, buzz, experiential, search, and mobile marketing. We are truly bilingual—we speak traditional and digital with exceptional fluency.

#2. We promise to understand your business.

A recent survey—The 2008 Client's Perspective on Agencies—revealed only 41% of clients are happy with their agencies, and goes on to report the number one client desire is an agency’s understanding of their business. Many agencies dismiss this by saying “We are the professionals at marketing and you are the professionals at ____________. Together, we’ll make a great team.” Don't take the bait. At MOOv, we will create a team with direct experience in your line of business, or we won’t take on your account. Secondly, we will invest a minimum of 80 hours (up front and on our dime) to get to know your business inside and out. Our “MOOV The Needle” discovery process gives us a multi-disciplinary perspective of your company including stakeholder, product/service, financial, online, customer, and key analytics insights.

#3. Our semi-virtual model means more talent, lower costs.

Being digital, we have a huge opportunity to practice what we preach in adopting a virtual business model. Not only does that mean we have access to a wider and deep talent pool, but it also means significantly lower overhead—and consequently lower costs to you. Your team is the right people at the right time. And that's right on.

#4. We think in "Purple Cow."

These days, “great” isn’t good enough for you (or us). We are committed to bringing the big idea—the WOW factor—to the table. A big idea grounded in strong strategic thinking and brand payoff. An idea so remarkable, it will stand out like a purple cow in a field of brown cows. Today, it’s far too expensive to not stand out from the cluttered crowd and chaos. Shouting louder isn’t going to help. If you’re used to settling for only great ideas from your agency, it’s definitely time to make a moov.

#5. We promise to be proactive.

The previously referenced Client’s Perspective on Agencies study reported one of the top three reasons clients launch an agency review is because their agency isn’t proactive—they are sycophantic order-takers. (OK, they didn’t say sycophantic, but we all know agencies can be major suck-ups!) So what makes us so proactive? Given how important this is to our clients, naturally we align our value and values to deliver. Accordingly, we designate a specific tribe member (who is NOT a part of the day-to-day trenches) to keep their eyes on your industry and “what next” for your account. Not only do client’s love this, but we love it because it’s also far less expensive than going out to look for new clients!

BONUS #6. X-factor: We want to change the world.

No really, we do. Not only do we want to do work that makes a difference, but we literally hope to change the way businesses do business by proving that companies willing to invest an inordinate amount of resources on who they are being (as opposed to what they are doing, or having) will be more successful in all domains—including profitability. We believe businesses filled with people who love what they do, believe in what they are doing, and operate from a consistent set of values and goals can’t help but be successful. It’s how we roll and we would love the chance to work together, so you can experience first hand exactly what we stand for. (While helping to change the world!)