news
08.22.09 Lawyers With Passion: The 'Purple Cow' of Zapiler Ronneberg & Associates' New Brand Identity
Differentiating a law firm can be very difficult because there are so many "brown cows" in the field and there is a long-standing reputation of many as ambulance chasers. Advertising, marketing and branding have typically taken the back seat to big egos. After spending hours with the newly re-created firm of Zapiler Ronneberg & Associates, it became evident the galvanizing value among new and long-time attorneys at the firm was passion. With passion as a foundation, and 'righting wrongs' as a mission—MOOv created a new brand identity that pervaded everything from the bold logo and colors to the story-centric focus of their Website and office environment. Most importantly, securing the domain 'lawyerswithpassion.com' really drives home their mission and brand, creating a powerful and immediate conversation to have with potential clients and partners. • {lawyerswithpassion.com}
07.15.09 MOOV Invited to the Chipotle 'Food With Integrity' Social Media Marketing Dance
After years of living the value of using organic foods and responsible farmers, Chipotle decided to make a more aggressive and formal move to bust into the social media scene with a presence of their own. An RFP was sent to several incumbent agencies spanning PR and interactive firms to create and represent the concept of Food With Integrity. MOOv partnered with Denver's leading PR firm and long-time Chipotle agency, Linhart PR, to deliver a deep and strategic concept through an innovative social network platform that would give Chipotle long-term flexibility and the opportunity to build deeper connections with their fans. MOOv developed a concept that emphasized the myriad stories and rich photography of the sustainability world that Chipotle has voted for with millions of purchasing dollars over the past decade. Green and sustainability have emerged as major corporate themes and MOOv is thrilled to be a communications partner in furthering the conversation. • {chipotle.com}
06.01.09 FullBar Taps MOOv's E-tail & Social Media Expertise in Nationwide Rollout of New FullBites Brand
Attracted to the depth of our virtual roster, FullBar wanted the perfect team with "must-haves" in big brand e-commerce depth, analytics and search-engine marketing, and effective social media marketing. E-commerce veteran Sally McKenzie, who was on the core eddiebauer.com team, classmates.com, and SVP for Expedia conducted a usability / best practices audit and developed personas for users which really drove the direction of the new site. With the model being direct-response, the site was scoured for selling, cross-selling, and up-selling opportunities and an ultra-simple user experience in completing purchases. The new platform built on a proprietary cart with full CMS / CRM capabilities allows for significant flexibility in growth and testing, which was lacking in the previous solution. Lastly, a robust e-marketing program was created for driving traffic, increasing retention, and growing brand affinity.• {fullbites.com}
05.08.09 MOOv Launches "Your Very Own Backyard" Membership Acquisition Campaign for Glenmoor Country Club
Given the personal nature and friendliness of the younger country club set that frequents Glenmoor, we felt the personalization that could come from a state-of-the-art variable data campaign would be the perfect solution to capture the imaginations of prospective members. The three-prong campaign featured a member referral kit, offering "just desserts" (and an amazing $6,000 bonus) for word-of-mouth referrals, as well as a two-piece direct mail campaign to affluent households within a six-mile drive from the club. In each execution, the prospect's name and address were boldly emblazoned on the distinctive stone entry to Glenmoor, inviting them to add a luxurious golf course or resort-style pool to their own back yard. Teri Ramirez, Marketing Director for the club remarked, "Our entire committee was blown away by the solution. It perfectly captured the personal nature and class of what we are up to here at Glenmoor. Our decision to go with MOOv was validated not only in creativity and quality, but service as well!" The jury is still out on final campaign results, but preliminary feedback from members has been extraordinary. • |
O.M.G. IN ACTION
© 2010 Created by Jeff Swaim
